How many times have you heard someone tell you that they are honest? And it usually doesn’t stop there. Nope – after assuring you that they’re honest, they feel the need to go into all the reasons why they are so honest, how much they believe in integrity, and on and on. You know what I think? I think, “Run as fast and as far as you can.” A truly honest person won’t have to tell you; they’ll show you through their actions. In fact, the minute I start to hear, “Hey, I’m an honest guy…” I nearly always think, “Yeah, you’re anything but...”
Maybe this is why I find it hard to talk to people about the more intangible parts of our business without sounding like I’m blasting my own horn. We have three “sayings” or really “mottos” on our website and marketing materials that sum up what we strive to achieve daily:
- Profit with Purpose
- A Bottom Line You Can Feel Good About
- Strengthen Your Portfolio While Investing in America’s Families
I do such a poor job of talking about our mottos and how we carry them out — probably because I know that actions are far more powerful than words, and they don’t come as cheaply. Like my skepticism about the guy or gal who goes on about how honest they are, I would rather show you what each of these maxims means to us and to our company and how we work to achieve them. The problem is, the results are not always obvious, and in our business, it takes time.
I am going to do my best to write about some of these intangibles, so I hope you don’t run the other way.
Profit with Purpose
I think that most of us can agree: Winning in business and in life, no matter the type of transaction, feels better when all parties involved benefit. If not, they are usually short-lived, painful experiences. I know this requires little explanation, since we all hopefully continue to live and learn this on a daily basis. We do our best to do good and to help others, and we feel like winners when we do. But how does making a profit change things? Does it make our good deeds any less worthy? I don’t think so. In fact, I think it makes them more valuable. If you can do something to help someone else, and in return, it helps you and your family for possibly years and even generations to come, it would seem to me that we’re increasing the good on the planet exponentially. Plus, remember that profit doesn’t always come in the form of money. Through our investment funds, we receive a monetary profit, but we’re also creating “profit” for the homeowners or those who live in our homes by providing something of great value that increases their quality of life. Our “purpose,” in this sense, is to create something undeniably good for everyone.
A Bottom Line You Can Feel Good About
Successful transactions end in a win for all participants and, ideally, “a bottom line that you can feel good about.” However, the bottom line is not only in reference to the investor or to our company, but it’s also the bottom line for the homeowner. Just as we have always done in our first fund, ROI Strategies, and as we continue to do with Guardian and its starter homes in the Midwest, we only qualify families who prove that they can be successful. There is no value in having our homeowners fail. The transaction must be structured in a way that sets everyone up for success – us, you, them – from start to finish. Dr. Martin Luther King, Jr. said, “No one is free until we are all free.” I say, “No one is successful unless we are all successful.” I’m not necessarily comparing myself to Dr. King, but he was a pretty smart guy.
Strengthen Your Portfolio While Investing in America’s Families
Although it may sound a little redundant at this point in the article, this slogan is a simple way to explain the powerful alchemy that takes place when you marry Hughes Private Capital, investor capital, and America’s families. With Hughes Capital’s resources and oversight, significant investor capital working safely at all times, and the desire, willingness, and ability of America’s families to be proud homeowners, it becomes something much greater than the sum of all of its parts. We really are helping people AND creating financial success for ourselves!
Okay. I may have just turned into that person I talked about — the one who boasts incessantly about his honesty and other virtues. I will stop telling you all this stuff and you can decide — not me — whether what I’ve laid out here is the way we operate. As for all our investors in our various funds, I know that you can be proud to be part of something that does a little good in this world. That’s cool.